WHY OOH?
Out of home advertising is more of a core media buy than ever before, because it is:
- Out of home delivers over 1 billion impressions
every week - 25% of all media impressions happen between the peak hours of 4:00-7:00 pm
- Americans take 1.1 billion trips out of home every day, more than 3 for every person in the US
- Americans travel an average of 1.1 billion miles every day, over 30 miles for every person in the US
- 45% of all daily trips are for shopping and errands
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/10112782_logo_white2x_large.png)
By the Numbers
Source: Geopath, 2021
Proof OOH works
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/10112782_logo_white2x_tiny.png)
OOH is always on.
Surrounds and immerses consumers during 70% of waking hours they are out of home.
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/10112782_logo_white2x_tiny.png)
US Advertising CPM Comparison
Among best ROI’s in media
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/7935475_hero_logo_tiny.png)
US Advertising Effectiveness
Best unaided and aided recall in media
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/10112782_logo_white2x_tiny.png)
OOH most effective driver of
online engagement
Online activity index per advertising dollar.
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/10112782_logo_white2x_tiny.png)
OOH works as hard
as you do.
Consumers spend 19.6 hrs per week with OOH - more than any medium other than tv.
![Image](https://res.cloudinary.com/caboose/image/upload/c_scale,f_auto,q_auto:best/v1/caboose/media/7935475_hero_logo_tiny.png)