Out of home advertising is more of a core media buy than ever before, because it is:
- Out of home delivers over 1 billion impressions
- 25% of all media impressions happen between the peak hours of 4:00-7:00 pm
- Americans take 1.1 billion trips out of home every day, more than 3 for every person in the US
- Americans travel an average of 1.1 billion miles every day, over 30 miles for every person in the US
- 45% of all daily trips are for shopping and errands
By the Numbers
Source: Geopath, 2021
Proof OOH works
OOH is always on.
Surrounds and immerses consumers during 70% of waking hours they are out of home.
US Advertising CPM Comparison
Among best ROI’s in media
US Advertising Effectiveness
Best unaided and aided recall in media
OOH most effective driver of
Online activity index per advertising dollar.
OOH works as hard
as you do.
Consumers spend 19.6 hrs per week with OOH - more than any medium other than tv.