Why OOH

If the path be beautiful, let us not ask where it leads. -Anatole France
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If the path be beautiful, let us not ask where it leads.

Anatole France

WHY OOH?

Out of home advertising is more of a core media buy than ever before, because it is:

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Creatively Impactful
OOH offers a range of sizes, shapes and formats that provide a big, bold, beautiful blank canvas that makes a memorable impact. No other form of advertising offers as big a creative opportunity for powerful storytelling.
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Contextually Relevant
OOH reaches the right audience with the right message at the right time, wherever they live, work, shop, and play. OOH can target customers by location, by demographic, by day-part, even by weather and other independent variables. No other form of advertising is as targeted, as relevant, or as adjacent to the ‘moment of truth’ and the point of purchase than OOH advertising. 
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Media Amplifier
OOH advertising delivers mass reach and makes all ad campaigns feel bigger. Not only does OOH amplify your message by extending and strengthening the reach and frequency of your entire advertising plan, but it is also the most effective driver of mobile, social, and digital search, clicks, and page views. 
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Ubiquitous
OOH is always on 24/7/365, while surrounding and immersing customers during the 70% of the day when customers are out of home and open to your advertising message. OOH provides real-life impact in an increasingly digital world, because unlike many other forms of advertising, your ad is 100% viewable and can’t be blocked, skipped, or clicked by bots.
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Data & ROI-Driven
OOH uses sophisticated geo-location audience measurement to ensure you are reaching the right audience and delivering the right impressions in the most cost- effective way possible. Geopath-audited inventory delivers OOH ratings for improved targeting, deeper consumer insight, and improved ROI analytics. 
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Innovative
OOH is digitally native and media fluent, utilizing the latest technology and innovation to elevate both the art and science of advertising. From digital billboards, to networked inventory, to geofencing, to augmented reality, OOH offers the latest advancements to enhance targeting, increase consumer engagement, and improve the customer experience. 

Proof OOH works

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OOH is always on.

Surrounds and immerses consumers during 70% of waking hours they are out of home.

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US Advertising CPM Comparison

Among best ROI’s in media

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US Advertising Effectiveness

Best unaided and aided recall in media

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OOH most effective driver of
online engagement

Online activity index per advertising dollar.

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OOH works as hard
as you do.

Consumers spend 19.6 hrs per week with OOH - more than any medium other than tv.

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OOH reaches consumers at the moment of truth.