Out of home advertising is more of a core media buy than ever before, because it is:
Proof OOH works
OOH is always on.
Surrounds and immerses consumers during 70% of waking hours they are out of home.
US Advertising CPM Comparison
Among best ROI’s in media
US Advertising Effectiveness
Best unaided and aided recall in media
OOH most effective driver of
Online activity index per advertising dollar.
OOH works as hard
as you do.
Consumers spend 19.6 hrs per week with OOH - more than any medium other than tv.