About

Two roads diverged in a wood, and I chose the one less traveled by. And that has made all the difference. -Robert Frost
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Two roads diverged in a wood, and I chose the one less traveled by. And that has made all the difference.

Robert Frost

Where amazing
partnerships begin

 

Trailhead Media is an all-new out of home media company with a growing network of printed and digital billboards in attractive advertising markets across America. We are customer-focused and quality-obsessed, and unlike any other media company you may have worked with in the past. 

 

We are passionate about:

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Being the small business expert

by helping local organizations solve problems, attract and retain more customers and become better marketers.

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Working smarter and reducing complexity

by making billboards easier to plan, buy and use.

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Collaborating closely 

and treating customers the way they’d like to be treated – as true, long-term partners.

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Becoming a force for good

and an integral part of the local communities where we operate.

Our growth story

Trailhead Media was founded in 2020 by Robert Macmillan with the acquisition of the outdoor advertising assets of Busby Outdoor in Mississippi and Louisiana. This was followed shortly thereafter by deals with Cox Media, Spartan Outdoor Advertising, Leslie Outdoor, InSite MediaCom and BPS Outdoor Advertising. In 2021, Trailhead expanded its network again by acquiring additional outdoor advertising assets from media operators Dusty’s Outdoor, Wingate Outdoor, Action Outdoor, and Southern Billboards. 

While our growth story has currently been focused on the southeastern United States, our ambition is national. We will continue to expand our network by identifying, acquiring, and operating well-run out of home media companies in attractive local markets from coast to coast. 

Trailhead Media may be a brand-new company, but our legacy is substantial. Every company that we’ve integrated into the Trailhead family has brought its own talented people, practices and customer relationships, adding to our culture and strengthening our DNA. Honoring the past while leaning into our vision for the future, Trailhead Media will build on this legacy by exploring new ideas, trying new things, embracing new technologies, and delivering a flawless product. 

We are committed to delivering the perfect outdoor media canvas to our clients, while helping them become better marketers. This is what defines us as a company, because we know that when our customers succeed, we succeed.  

Trailhead Media is a proud member of the Out of Home Advertising Association of America (OAAA) and Geopath. The company is headquartered in Laurel, Mississippi.

We stand for:

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Excellence

The foundation for everything we do.

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Creativity

The #1 factor that makes our medium so effective.

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Long-Term Relationships

We are dedicated to building our customers’ business. When they succeed, we succeed.

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Quantifiable Results 

We are ROI and metrics driven, and we believe in measuring success. The numbers don’t lie.

Our commitment to quality.

In out of home advertising, the medium is the message. We are fanatical about quality products, quality maintenance, and quality business processes. In fact, over the next two years Trailhead Media will spend over $10.4 million on quality initiatives like expanding our network, upgrading our inventory, improving lighting, and converting printed billboards to digital. 

Our investments include: 

$5.4 MILLION

In digital billboard upgrades, new control technology, and digital conversions.

$4.2 MILLION

To upgrade billboard structures, including painting, high efficiency LED lighting, safety equipment, aprons, and insignia.

$800 K

To develop three new locations in high demand markets.

Our Team

Our team of small business experts are dedicated to helping advertisers solve problems, attract more customers, and become better marketers. From account executive to CEO, we are customer-focused, quality-obsessed, and unlike any other media company you may have worked with in the past. Our people are the reason why Trailhead Media is the company “where amazing partnerships begin."

Corporate Team

John Murrow

Head of Real Estate & Operations

601-651-7800 Ext. 1005

Chris Baughman

General Manager - MS, LA, TN, KY, IN

601-651-7800 Ext. 1026

Kerry Cox

General Manager - SC, GA

601-651-7800 Ext. 1019

Angela Gibson

Leasing, Repairs, & Maintenance

601-651-7800 Ext. 1031

National Sales

Lucia Lacombe

National Sales Manager

312-933-7878

Sales Assistants

Britney Shelby

Sales Support & Scheduling

601-651-7800 Ext. 1011

Jenny Cardwell

Sales Support & Scheduling

601-651-7800 Ext. 1029

Kentucky, Tennessee and Indiana