North and South Carolina are fast-growing states in the southeastern United States, with a combined population of about 16 million people. Major markets include Charlotte, Raleigh-Durham-Cary-Chapel Hill, Greensborough-Winston Salem, Columbia, SC and Charleston, SC.
Charlotte is a major banking capital and the Charleston, SC area is one of the most visited vacation destinations in America. The Carolina’s are home to the Carolina Panthers (NFL), Carolina Hurricanes (NHL), Carolina Hornets (MLB), and Charlotte FC (MLS).
The Yellowhammer state is considered to be the heart of the south. Major markets include Birmingham, Montgomery, Huntsville, and Mobile.
College level football is one of Alabama’s proudest exports. The University of Alabama, Auburn University, Alabama A&M, and Alabama State University are perennial contenders, with Alabama’s Crimson Tide winning the national college football championship in three of the past six years.
Tennessee/ Kentucky/ Indiana
This region of the country has approximately 19 million people. Tennessee is home to the Smokey and Blue Ridge Mountain ranges as well as the home of country music (Nashville) and the Blues (Memphis). Major markets include Nashville, Memphis, Knoxville, and Chattanooga. The state is known for great music, barbeque, auto manufacturing, energy and tourism.
Kentucky, the Bluegrass State, is most well-known for the Kentucky Derby horse race held every year at Churchill Downs, the Louisville Slugger baseball bat, and fine Kentucky bourbon. Its largest markets include Louisville, Lexington, and Bowling Green. Major industries include agriculture, auto manufacturing, thoroughbred horses and spirits.
Indiana, the Hoosier State, is crazy about sports and higher education. Indiana has produced more NBA professional players per capita than any other state. Indiana is home to Notre Dame University’s Fighting Irish, The University of Indiana’s Hoosiers, and Purdue University’s Boilermakers. The state also hosts the famous Indianapolis 500 at the famous Indianapolis Motor Speedway. Major markets include Indianapolis, Fort Wayne, Evansville, and South Bend.
Georgia is the south’s most economically successful and diverse state. The Peach State is home to 17 Fortune 500 companies, including Coca Cola, Home Depot, UPS, and Delta Airlines. Major markets include Atlanta, Augusta, Columbus, Macon, Savannah, and Athens. Atlanta’s Hartsfield-Jackson International Airport is the countries busiest.
Georgia is home to the Atlanta Falcons (NFL), Atlanta Braves (MLB), Atlanta Hawks (NBA), and Atlanta United FC (MLS). Every year, Augusta National Golf Club hosts the prestigious Masters golf tournament.
Mississippi/ Louisiana/ Florida
The Mississippi/Louisiana/Florida region, located along the Gulf Coast, is a thriving business, agricultural, shipping, energy, and tourism mecca. The region’s biggest business sectors include shipping, seafood, cotton, oil and gas, and tourism.
Major markets include Jackson, Gulfport, New Orleans, Baton Rouge, Shreveport, and Pensacola, Tallahassee and Jacksonville in Northern Florida.
Trailhead Media offers a growing network of printed and digital billboards located in attractive advertising markets in Georgia, South Carolina, North Carolina, Alabama, Louisiana, Mississippi, Florida, Tennessee, Kentucky, and Indiana.
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